Livestream Creative
Led art direction for Grammy Award–winning icon Kendrick Lamar’s livestreamed concert The Pop
Out, shaping campaign visuals and stage screen design.
Team Credits
creative director:
art director:
producer:
The Brief
This moment became Amazon Music’s highest-performing cultural activation YTD, generating 9.6M organic impressions, 823K organicTwitch views, and driving Amazon to trend nationally on X. The activation delivered meaningful lifts in brand favorability and fandom among Black and Gen-Z audiences and earned widespread coverage from:
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The Ephemeral Ticket
A visual system inspired by the tangible artifacts of fandom. The ticket stub you keep forever. The posters you pass every day on your commute. Bold typography, tactile textures, and a structured yet gritty aesthetic ground the work in a street-level energy, capturing the raw essence of what it means to be a true fan
Guiding Tenants
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Culturally Rooted
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Fan-Obsessed
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Artist-First
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Consistent Yet Flexible
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Accessible and Hospitable
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Bold and reactive
Color Theory
A dual-tone system complements melanin-rich tones by pairing neutrals
with bold, high-contrast accents, creating flexibility while maintaining strong attribution
Each color duo contains a day and night mode. Vibrant, high-energy hues represent rap, amplifying the genre’s dynamic sounds while darker, richer shades enhance R&B’s melodic tones
Cutting Room Floor
Not everything makes the final cut, but the depth of exploration behind this brand produced many directions we were proud of.
These concepts represent alternative paths that shaped the final system