I’m a creative director with a foundation in graphic design and 15+ years shaping ideas across live experiences, artist marketing, brand systems, and content. I’ve worked across agencies, big tech, major artists, and startups, but regardless of scale, the goal is simple:

make something truthful enough that people recognize themselves in it.

At the center of it all is empathy, the kind that starts with the humans behind the ideas and carries through to the audience on the other side. Creative work asks you to pour pieces of yourself into it, and I’ve learned the strongest outcomes happen when people don’t have to shrink themselves to make something good. I spend a lot of time understanding what moves my teammates, how they want to show up, and how our perspectives can leave a real imprint.

The best work happens when everyone feels a personal stake in it.

I’m proud of the moments and recognition, but my favorite outcome is the people. The version of me I like most is defending a colleague’s idea, helping someone trust their instincts, or making space for growth even when the result isn’t perfect. You win some, you lose some, but you always try to show up with intention and respect for the care that went into it.

Outside of work, I’m a lifelong Pokémon Master, which probably explains my obsession with world-building and evolution.

If you made it this far, you probably care about the people behind the work too. That’s usually a good sign we’d enjoy working together.