Livestream Creative
Led end-to-end creative for Amazon Music’s largest livestreamed cultural moments, overseeing agency partners and cross-functional teams across festivals and single-artist events. Directed OOH, in-stream visuals, stage screen design, owned-and-operated placements, playlists, and social.
Kendrick
Lamar's
The Pop Out
.jpg)
.jpg)
A historic, Juneteenth-themed concert in partnership with Amazon Music in Los Angeles that celebrated West Coast hip-hop, marked Kendrick Lamar’s victory lap following his battle with Drake, and united the community by bringing together local legends and the next generation of West Coast artists—becoming the most iconic live music moment of 2024.
A once-in-a-lifetime experience where speed and precision mattered, working in real time with pgLang to shape every creative detail.
Rolling
Loud
Miami
Rolling Loud Miami is the world’s largest hip-hop festival, founded in 2015 and known for uniting the genre’s biggest superstars and rising talent on one stage in South Florida.
I led a fully integrated, 360° creative ecosystem spanning on-site activations, stage graphics, trailers and commercials, pre-festival marketing, OOH, and in-stream packages—building a scalable creative system that could flex across live experience, broadcast, and digital touchpoints.
camp
flog
gnaw
Camp Flog Gnaw is Tyler, The Creator’s annual music festival and carnival in Los Angeles, blending major musical acts with classic rides, games, and food to create a vibrant, inclusive cultural experience. Through a three-year partnership with AEG and Tyler’s team, we became fully embedded in their workstreams—directing and influencing agencies and cross-functional teams to oversee creative at every level, from brand expression to on-site experience and broadcast.
