Drake's Warehouse
Amazon Music launched Drake’s Warehouse—a first-of-its-kind 3D isometric storefront on Amazon. The experience debuted a 32-piece collection developed in collaboration with Drake’s team, blending archival fan favorites with Amazon-exclusive product, and marked his first-ever official retail partnership.
Seamless
Integration
Drakerelated is Drake’s official merchandise destination, built as an immersive 3D isometric world where fans explore and click into products to shop. We developed a bespoke Amazon.com experience that translated Drake’s aesthetic into an interactive storefront, effectively creating a custom “Drake warehouse” that curated both new and archival merchandise within a fully realized world.
We built a fully realized world that extended beyond digital into IRL, serving as the visual and cultural backdrop for the marketing rollout of Drake’s 9th studio album, Iceman. The universe came to life through immersive content and seeded merchandise drops to key tastemakers, including Drake’s favorite OnlyFans creators, amplifying conversation and cultural reach.
World Building
